Forget about forgetting it
The Danish driving license has gone digital
Developed and designed on the basis of a massive test work, where groups of all demographics in the wide target group were represented,
the final product resulted in being the most successful implemented app in the public service sector.
A smooth and frictionless implementation with over 1.000.000 successful downloads within the first 3 months.
Built with such a wide target group in mind, from digital natives to analog patriots,
along with high-security measures for control and safety,
the app acts as a valid and secure ID when you need to identify yourself in everyday life,
making it one less thing to remember on your way out.
Design elements
Color
Components
Onboarding Illustrations
33 animated illustrations add visual consistency throughout the app.
Safety symbols
Inspired by the symbols found on the physical driving
license card
and in historic Danish graphic design.
Safety first
To keep the ID card as safe as possible, we utilized the NFC reader in smartphones to scan your passport data. The dynamic QR code for police officers and gyroscope tilt in icons maximize safety and reduce the possibility of fraud.
Onboarding a
whole country
The app is designed with a wide population in mind.
The main focus was designing an onboarding experience that would resonate with the entire population using explanatory illustrations, simple graphics, and precise video examples to guide the user through an easy onboarding.
Re-designing an old classic, while keeping the visual connotation intact
Re-designing an old classic, while keeping the visual connotation intact
RESULTS
“Highest rated public service app”
App Store
No. 1
In App Store for 2 months
+1.000.000
Downloads
4.5
Rating in App Store
